However, my research shows that the ownership of the property is still something that is trying to achieve the millennium generation. It’s just that this digital asset is no longer physical.
Those who have become users of the application downloaded by them, can develop deeper relationships with these services, and not only those who say “psychological ownership” take it.
This means that they see each app as something which is only their own and becomes an effective extension of itself.
After using it often and adjusting settings as desired, it becomes “my app”, although their rights to access and transfer of data are effectively restricted and their accounts can be terminated at any time is.
Psychological ownership can benefit professions because it leads users to acquire valuable additional roles.
In the real world, companies have pushed shopkeepers for long time to express their opinions, recommend their products and help other shopkeepers.
The owners of the application do it voluntarily in the digital area and often have more experience and commitment than traditional consumers.
My colleagues and I studied this phenomenon for users of music streaming applications such as Spotify and QQ Music and found that they went beyond four ways.
Provide services like answering questions from other users in the Internet Forums or providing other information that enrich the user experience.
He has improved the application by giving company feedback or participating in application governance.
He defended the application while defending the application publicly or defending it against the critics. They funded the service by paying an extra fee or even donating money.
By interviewing more than 200 users of these music streaming services, we also found that companies are using three major experiments to encourage users to become “bosses”.
Control
We all have the intense desire to control and influence our environment. Research has shown that people get satisfaction and change their environment to promote self esteem. We have got the same desire for app users to control our digital location.
Users want autonomy to use the application at their own pace and in their own way. They do this by changing the settings according to their interests and taste.
They can choose what notifications they receive or receive through channels. They can skip or hide the content. They can specify who wants to share their activity.
Through this process, they learn how to use the app and see how it affects them, it is slowly feeling that they can control it and realize that it is “Spotify” Or Apple Music.
Self identity
The youth of previous generations put posters on their bedroom, wear t-shirts with slogans, and Vinyl or CD-ROMs show who they were and what they believed. Now this display is also on the Internet. Self-identity is sponsored in the digital area.
Music app allows users to share music by making a library of choice and suiting them. They can create their own playlists for any mood or opportunity: Home Duty Playlist, Party List or Shower Time Music
Whenever you locate and listen to music, then the application algorithm and hatred that you like increases.
In this way service becomes more elaborate with your personality. Become a “special service” and be trained to look like you. You can also upload your profile photo and decorate your homepage in your style.
Apps that allow users to synchronize their accounts in different devices, increase the sense of personal identity
Feel at home
“The roots in the human spirit is the most important and least recognized requirement,” said French philosopher Simon Vale in his 1952 book, The Need for Roots.
When they realize this requirement, the app designer works well, in addition to looking for a digital spot to store their compositions and memories, the user’s home spirit, and their own place within the application, a familiar and comfortable Want to make the place.
With this craving some mobile apps have been benefited, so that users can store their memories and archives within the app.
For example, the timeline or statistics feature lets users see what they did on the app and the music they heard.
This year’s sense of history can be made more realistic by making playlists for the best user’s songs, which reminds them of past events on the app, or even reviews the use of the app.
A profitable relationship
These three tests mean that users are able to build relationships with mobile applications such as faceless technology through mental ownership.Once you are deeply involved in such a relationship with their applications.